[UUA-L] Announcing the UUA's National Marketing Campaign: Letter from Rev. William G. Sinkford

[Unitarian Universalist Association]

My dear friends,

I am delighted to share some exciting news with you today. We are
preparing to launch the first national marketing campaign for Unitarian
Universalism in fifty years!

Beginning in early October, as part of an effort to offer the good news
of our faith to the larger world, the Unitarian Universalist Association
will begin a partnership with Time Magazine and their website, time.com.

This partnership will include:

    *Print ads in Time Magazine
    * "Advertorials" - printed material that promotes Unitarian
Universalism and directs readers to a web archive of Time articles
focusing on current religious and ethical issues
    *Customized information on time.com directing users to specially
designed pages on our website, UUA.org. 

This special campaign is designed to raise awareness of Unitarian
Universalism and to share our unique message with a larger audience. Our
partnership with Time will ensure that Unitarian Universalism is an
important voice in the religious landscape. This initiative will be a
highlight of our first-ever Association Sunday, to be celebrated in
hundreds of congregations on and around October 14th. Association Sunday
will offer all Unitarian Universalists an opportunity to support our
movement's efforts to share the good news of our faith with a wider
circle of seekers.

To help congregations in this vital work, we are providing many
resources, including a comprehensive FAQ sheet, new hospitality tools,
and much more. In addition, all of our congregations will soon receive a
wonderful new DVD introducing Unitarian Universalism to visitors and
spiritual seekers. This also will be a valuable tool for including new
members. These innovative materials will help us reach a wider audience
than ever before and I encourage you to find out more.

We will continue to update you as we approach the marketing launch in
early October. These are exciting times for Unitarian Universalism as we
step out into the world in a new way. I'd like to take this opportunity
to extend my thanks in advance. Thank you for opening your doors, and
your hearts, to the new possibilities on the horizon.

In faith,

William G. Sinkford
President

Note:  For the text of this letter on the web, see
http://www.uua.org/leaders/leaderslibrary/marketing/index.shtml
For related information and resources, see
http://www.uua.org/leaders/leaderslibrary/marketing/44869.shtml
For frequently asked questions, see
http://www.uua.org/leaders/leaderslibrary/marketing/faq/index.shtml